An impactful exhibit involves various components, with well-designed graphics playing a crucial role in immediately grabbing the attention of showgoers. To ensure your exhibit graphics send the right message, it’s essential to avoid common mistakes. Let’s explore key graphic gaffes and best practices for effective exhibit design.

1. Not Understanding Trade show graphic format.

• Large-format graphics for exhibits differ from print ads and require a unique design approach.
• While maintaining consistent branding, recognize that the purpose of graphics is to attract attention and convey essential information about your company’s offerings.

2. Strategic Information Placement:

• Prioritize the placement of crucial information on your graphics.
• Consider a three-tier approach: company name/logo, tagline/key message, and details about products/services.
• Optimize font legibility, especially from a distance, to ensure that your message is easily readable.

3. High-Quality Artwork:

• Understand the significance of image-file types – vector and pixel images.
• Provide high-resolution vector files to avoid pixelation when enlarging graphics for back walls.
• Printers typically prefer files with a resolution of 150 dpi or higher for large-format graphics.

4. Color Understanding:

• Recognize the differences between RGB, CMYK, and PMS color formats.
• Be aware that CMYK files may print darker than they appear on-screen.
• Ensure accurate color reproduction by knowing your company’s Pantone Matching System (PMS) colors.

5. Effective Use of Graphic Space:

• Avoid excessive blank space on booth graphics to compel attendees to visit.
• Strike a balance between a clean, open look and providing compelling information.
• Center important information at the average eye level to enhance visibility.

6. Proofing Before Production:

• Double-check graphics for spelling, grammatical, and factual errors.
• Involve someone outside the marketing department for a fresh perspective.
• Zoom in on graphics at 100% to identify and rectify any imperfections before printing.

7. Coherent Graphic Mediums:

• Maintain a cohesive appearance by balancing various materials used in booth graphics.
• Avoid creating a patchwork look by carefully combining textures and finishes.

8. Maintaining Graphic Integrity:

• Ensure graphics are clean, undamaged, and free of wrinkles for a professional appearance.
• Properly fold or roll graphics before transportation to prevent wrinkles.
• Use a steamer to remove wrinkles before the show, presenting a polished and pristine display.

9. Engaging Content Over Lengthy Videos:

• Recognize the limited attention span of attendees and avoid lengthy corporate videos.
• Focus on entertaining and educating through digital infographics and animations.
• Use captions on videos for accessibility and enhanced visibility, catering to diverse audience needs.

The success of your exhibit heavily relies on well-designed graphics that effectively communicate your company’s message. By avoiding common graphic gaffes and adhering to best practices, you can ensure that your graphics make a positive first impression, capturing the attention of potential customers and encouraging them to explore your exhibit further.